The distribution for our advertisements is on the tops of commercial messenger vehicles. These messengers (and the ads on the tops of their cars) spend the majority of their days traveling into high density commercial centers and corridors, picking up and delivering packages. The majority of a messenger’s deliveries are to commercial centers such as Downtown, Century City, the Ventura Corridor, the Westside, etc.
Our drivers all work for Los Angeles based messenger services and they drive their own private vehicles for work. A typical messenger will log around one-thousand miles per week, depending on their routes. We aim to select a broad cross-section of messengers in Los Angeles in order to ensure our clients’ advertisements are distributed across the entire market. Additionally, we require our drivers to maintain clean cars with no major scratches or dents.
All of our drivers are strictly audited in-person. We maintain photographic records of these audits and also track drivers’ log sheets and mileage, to ensure that our client’s advertisements are on the road all day long.
With our unique distribution, we are able to send our props all across the city, but with a focus on high density commercial centers and corridors. Additionally, we have found that the contrast of a three-dimensional prop on the top of an otherwise nondescript car dramatically increases the effectiveness of our medium. In sum, we’ve created an entirely new way to penetrate some of the most desirable places in the city, and once there, to grab the consumer’s attention with our radically new and effective form of advertising.
Click here to see a route for one messenger on one day. (Please note that this is just three drivers’ routes for one day. We have dozens of drivers doing different routes all across Los Angeles everyday.)
